How your website design affects lead generation
2019 October 23
What is UX Design? Have you heard of this term? If not, it’s okay you come to the right place. Sit down, relax and get ready to take notes, because class is in session! Ha, just kidding but we will be explaining UX design, lead generation and digital marketing!
UX is abbreviated for the term: user experience. This is explained as the process to build products that are significant and relevant experiences to users. It is the entire process when it comes to designing.
At Dallas web development we take care of everything, from integrating the products and working on specific aspects of branding and designs. We even ensure it functions properly while being easy to use. The best way to keep customers and searchers on your page is making sure that your site is easy to read and navigate through.
Bottom line is the best way to attract repeat customers and new consumers is through user experience. Be honest with yourself, if you can’t find something on a website do you spend your time waiting and searching or do you go look on another website? As consumers we expect fast results and if we don’t get them we move on and look at our other options.
What does bad design affect?
There are seven factors that affect UX.
Apple prides their devices as easy to use and that’s why their iPhones have a great user experience. Just remember, it should be user-centered! At creative agency dallas our developers are experienced have a variety of different backgrounds, and can make your user experience the best!
As a business you are always looking for new ways to increase your conversion rate. The most effective way you can do is by using the correct strategies. Creative agency dallas recommends that your writing is clear and concise. Make it conversational and know who your target audience is! Another thing to remember is that less is more, pop-ups can be distracting and cause someone to leave your page.
Another tip to improve lead generation is to increase your site speed. Dallas web development creates your site with this is mind. We understand how important this is for your business.
Navigation is key, this helps consumers find what they want and keeps them on your site longer. Doing this will increase the conversion rate and even your revenue potential.
Here are a few other tips to help you generate more leads:
- Have landing pages that are optimized
- Progressive web apps
- Save previous orders
- Take advantage of user generated content
Making all these changes to your website can make a huge difference for your company! Stop creating things that won’t get you leads! Contact Dallas website development and see how it can impact your business.
The use of smartphones is growing and showing no signs of slowing down. When you are coming up with digital marketing strategies, make sure it’s compatible with mobile! If you want to have the best user experience you want to make sure that both mobile and desktops are optimized.
Let’s look at the numbers, 77 percent of people would rather use their cell phone for searches. 60 percent of customers only use their phone for research before deciding what they want to buy. 63 percent of consumers buy what they what they want based on what they found after researching on their phone. This means that over half the people are relying on their phone for their purchases! If your site is not optimized, 48 percent of users are not happy!
Looking at those numbers, why wouldn’t you want to invest in digital marketing? Create a user experience that continuously brings customers back as well as attracts new ones! Contact us and get started today!
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