Blog
Category Archive: SEO and Search Marketing
Should you hire an SEO expert for your small business?
The short answer to this blog, yes! Unfortunately, many small businesses forgo SEO and avoid hiring an expert to save money or try to hire someone in- house to handle this work. If a small business is able to hire someone internally to handle their SEO great, but the reality is that oftentimes a small business is not able to find someone.
A guide to PPC keyword research
Keywords are the main component to a successful organic SEO strategy, but the same can be said for a paid advertising strategy on Google!
SEO Tip: Link building
Off-page optimization, aka backlinks, can be a bit difficult to understand because the optimization is all happening behind the scenes of websites who are intermingled with one another with backlinks. Why are good backlinks critical for a website and its ranking?
Optimizing ppc ads during COVID-19 in four ways
Pre COVID-19 businesses were spending about $10,000 a month on PPC ads, but since the pandemic, businesses have had to cut their overall spending on paid search. Here are four ways to continue any paid search ads and how to optimize them.
SEO Tips: Images in search engines
While companies worry about content, backlinking, on-page SEO and other critical components of SEO, what about images? Here's why optimized images are so critical for company and the top tips!
SEO Myth: Long-tail keywords aren’t worth it
One that has come up in digital marketing meetings with our SEO consultant Dallas is about low volume keywords. “We wouldn’t want that keyword, it is too low for us.” The thing is, no one is too good for these keywords. Yes, there is some glitz and glamour with short tail keywords, but the reality is, long tail keywords can bring in even better traffic!
What is CTR?
When a company starts the process of Pay Per Click strategies, there is one important metric to keep in mind. This is what a CTR means on your ads.
What services does an SEO agency provide?
What can a company expect when hiring Dallas Media Group to handle all of their SEO? Well, the best SEO expert in Dallas of course!
Why C-Suite company executives need to support SEO
Any company executives want to outrank their competition, but without SEO this will most likely never happen. This is why C-Suite executives need to understand why SEO is critical for a number of reasons.
