Category Archive: SEO and Search Marketing
The short answer to this blog, yes! Unfortunately, many small businesses forgo SEO and avoid hiring an expert to save money or try to hire someone in- house to handle this work. If a small business is able to hire someone internally to handle their SEO great, but the reality is that oftentimes a small business is not able to find someone.
One that has come up in digital marketing meetings with our SEO consultant Dallas is about low volume keywords. “We wouldn’t want that keyword, it is too low for us.” The thing is, no one is too good for these keywords. Yes, there is some glitz and glamour with short tail keywords, but the reality is, long tail keywords can bring in even better traffic!