Blog
Category Archive: SEO and Search Marketing
SEO Acroynms: PART 2-What the most common SEO jargon means!
A client hired an agency for the simple fact that they are not marketing wizards or SEO connoisseurs so a meeting riddled with acronyms and jargon can start to be a bit overwhelming, but no one will admit it! We do try to keep it to a minimum, but sometimes, we forget! Here are some of the most common!
Does page speed matter for PPC ads?
A PPC advertising campaign can provide a company with high lead generation and sales, but all aspects of the advertisement needs to work together! This even includes the website's overall speed or that landing page's speed! Here's how it affect your ad!
When is the right time to use PPC ads?
PPC ads are one of the most common types of SEM strategies because they provide a quick turnaround with higher leads and sales in a short period of time. But, when should a company implement this marketing strategy? Always? Only sometimes? Learn here:
Five things Dallas Media Group can do for your marketing strategies
Here are the five marketing strategies that our company can provide to any Dallas, Houston or surrounding area, Texas company from mom and pop shops to Fortune 500 companies.
SEO Tip: Why you need custom content for SEO
What does custom content have to do with SEO? Shouldn't any content optimized rank? Nope and here's why!
Should you hire an SEO expert for your small business?
The short answer to this blog, yes! Unfortunately, many small businesses forgo SEO and avoid hiring an expert to save money or try to hire someone in- house to handle this work. If a small business is able to hire someone internally to handle their SEO great, but the reality is that oftentimes a small business is not able to find someone.
A guide to PPC keyword research
Keywords are the main component to a successful organic SEO strategy, but the same can be said for a paid advertising strategy on Google!
SEO Tip: Link building
Off-page optimization, aka backlinks, can be a bit difficult to understand because the optimization is all happening behind the scenes of websites who are intermingled with one another with backlinks. Why are good backlinks critical for a website and its ranking?
Optimizing ppc ads during COVID-19 in four ways
Pre COVID-19 businesses were spending about $10,000 a month on PPC ads, but since the pandemic, businesses have had to cut their overall spending on paid search. Here are four ways to continue any paid search ads and how to optimize them.
