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Category Archive: Client Resources

Is a brand a logo?

Is a brand a logo?
A common misconception with a company is that their logo is their brand and vice versa! The thing is, there is a difference between these two notions that work together everyday!
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SEO in the healthcare industry

SEO in the healthcare industry
With the addition of a global pandemic and the rise of Telehealth services for the safety of patients, the healthcare industry is continuing to rise in popularity. How can healthcare practitioners, organizations, private practices and other healthcare providers all make sure that potential patients are able to find them?
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How to ensure effective client/ agency communication

How to ensure effective client/ agency communication
It is important for an agency to follow these effective client communication tips to ensure a long- client relationship.
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SEO Acroynms: PART 2-What the most common SEO jargon means!

SEO Acroynms: PART 2-What the most common SEO jargon means!
A client hired an agency for the simple fact that they are not marketing wizards or SEO connoisseurs so a meeting riddled with acronyms and jargon can start to be a bit overwhelming, but no one will admit it! We do try to keep it to a minimum, but sometimes, we forget! Here are some of the most common!
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SEO acronyms- PART 1: What the most common SEO jargon means!

SEO acronyms- PART 1: What the most common SEO jargon means!
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How to continue to foster client relationships during COVID-19

How to continue to foster client relationships during COVID-19
How has COVID-19 drastically change the landscape of business and professional relationships? Well, for starters, a company has to over-communicate and exceed all expectations. No pressure, but here are some tips on maintaining client relationships during COVID 19!
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When is the right time to use PPC ads?

 When is the right time to use PPC ads?
PPC ads are one of the most common types of SEM strategies because they provide a quick turnaround with higher leads and sales in a short period of time. But, when should a company implement this marketing strategy? Always? Only sometimes? Learn here:
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SEO Tip: Why you need custom content for SEO

SEO Tip: Why you need custom content for SEO
What does custom content have to do with SEO? Shouldn't any content optimized rank? Nope and here's why!
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Five signs that your website needs updated

 Five signs that your website needs updated
A company has less than three seconds to make that first impression and without these five notions updated in 2020, a company can be missing out on leads.
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Should you hire an SEO expert for your small business?

Should you hire an SEO expert for your small business?
The short answer to this blog, yes! Unfortunately, many small businesses forgo SEO and avoid hiring an expert to save money or try to hire someone in- house to handle this work. If a small business is able to hire someone internally to handle their SEO great, but the reality is that oftentimes a small business is not able to find someone.
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