Improving organic reach: How employees can help!
There is no secret that organic reach and impressions on social media platforms like Facebook have slowly declined, and many companies and marketers alike have noticed the difference over the year, but this doesn’t mean organic reach and impressions are dead.
It is estimated that five percent of your current followers will see your content, and if you have hundreds or even thousands of followers, this might not be beneficial to your marketing strategy.
However, there are ways to get around this, and to be honest, other platforms like LinkedIn, Twitter and Instagram organic reach and impressions are traditionally a bit better.
At the same time, posting relevant content that consumers want to engage with on social media platforms is how companies can get around a decline in organic reach and impressions. This is because the content with the most engagement is the content that consumers want more of! You can even boost the content that is doing well organically and keep it going strong with an advertising campaign.
Another strategy is to have employees follow the pages and share the content, like it and even engage with it. The more engagement the content can get from the time it is posted, the better it will perform organically.
This is why Dallas Texas marketing agencies recommend this and this is how employees can help increase organic reach and engagement.
Organic reach in 2020
This year has been quite different from previous years with a global pandemic, however, a company might notice that their numbers are increasing organically instead of decreasing! Wait, how is that possible? As SmartInsights reports on their 2020 internet usages and social media, “More than half of the world now uses social media and 346 million new users have come online within the last 12 months.”
On the social media side of the organic reach, there was a 99 percent increase in consumers using social media on their smartphones. In addition to this, active users around the globe reached over 3.96 million.
If this isn’t enough to show the boredom of quarantine and stay-at-home orders, we aren’t sure what will. It comes as no surprise that the rise of social media and social commerce increased during this year.
Employees can contribute to the continued success of increasing the organic reach and impressions of your company’s posts by these four steps:
- Follow the company pages on all social media platforms
- Share the posts
- Like the company pages
- Invite the right people to like the pages
Follow and like the company pages
This seems the same as “like” the company pages, but they are different. It is important that the employee follows the company page on specific social media platforms, and likes and follows on others. This is because this provides a notification to their following and fellow business acquaintances. In return, this helps to put your content in front of a brand new audience for the first time, and as it continues to grow over time, it continues to help reach and impressions.
Share the posts
When a client, employee or follower “shares” the post, “retweets” it or even “regrams” it, this helps to get it in front of a larger audience. On Instagram, they count this as part of the “engagement” process and it helps to keep the post on Instagram feed longer. The same goes for Twitter, it helps to keep the life of the post longer, this is because Twitter posts only last for about 18 minutes at a time.
Invite the right people
You can invite others to like the social media pages, but make sure that they are the right people. If your friends don’t live in the same city, or even would find relevance in your services and/or products, it probably isn’t worth inviting them. However, if you have a LinkedIn page with hundreds of business acquaintances and past clients, it would be worth it to send them an invitation to like the page, again, only if they are relevant.
There you have it. That is how employees can help organic reach and impressions and the recommendations that Dallas Texas marketing agencies would provide!
For help with your marketing strategy, call one of the leading Dallas Texas marketing agencies, Dallas Media Group today!