Landing page 101
In the marketing industry, there are several different ways to track and measure the success of a campaign, and one of the top ways is creating a landing page for different campaigns. These are the basics of landing pages.
Landing page basics
A landing page is a page on your website that is created to convert visitors into leads. A landing page’s purpose is to bring in leads and convert potential customers. This page has a form or resource that is specific to its overall goal.
If the goal is to convert visitors into leads, then that page should only be centered around this one goal. A landing page with extra information or text can fall flat.
There are several different ways that a landing page can be utilized such as increasing email list subscribers to funnel PPC ads into this page.
Research shows that 77 percent of landing pages are positioned as a home page.
When implementing a landing page, ensure that it is relevant for a campaign and that campaign only. For analytics and reporting, it will be easier to see all leads and conversions from that singular landing page.
Our marketing experts in Dallas always recommend this to provide the best goal tracking efforts and possible A/B testing if needed moving forward.
How do landing pages work?
- A customer has landed here to make a final decision or purchase
- The information is filled out and stored in a CRM or other places
- You can now follow up with this new or potential customer
- Continue to market to them through email or other channels
It is imperative that a company implements a CRM into any of its marketing efforts. This is because a CRM can properly track and store information from potential customers and conversions.
It gives insights for the future and helps to understand your audience and its needs even better.
Requirements of the project
In the process of creating a marketing campaign or promotion that needs a landing page, one of the landing page basics is the general information needed to make sure the campaign is a success.
- Understanding the end goal
- Understanding the customer and their current stage in the journey
- What content is needed
- The promotion
- The design (formatting, images, elements, and more)
Examples of how to use a landing page
Another example of how you can use your landing page is if you want a product inside the email marketing campaign to link back to the website. If you link back to the main website, it can cause a skew in analytics from others going to your website that day versus customers clicking the email campaign.
In essence, the landing page helps to control and produce the best possible goals for that campaign. If your goal is to sell over 100 products, get new email addresses, or see if people are viewing your emails, a landing page is essential.
We provide the top tips on how to create the perfect landing page here.
Call our marketing experts in Dallas!
At Dallas Media Group, these are the types of campaigns our company works on for all of our clients. From a website redesign to social media management, our company provides all of these services and more. Contact us today.