Six reasons email marketing is important
2019 June 19
An old school marketing method that continues to be one of the easiest and most useful marketing tools is email marketing. These are the six reasons why email marketing continues to be a powerful and important marketing strategy in 2019 and continuing into the future.
It produces a marketing return-of-investment (ROI). A marketing ROI all depends on the types of key performance indicators and results that the client is searching for; however, email marketing continues to show clients a ROI in effective but simple ways. As one of the leading creative agencies Dallas, our company understands that a ROI is critical for all clients, and email marketing can help to show those tangible results clients are searching for.
Email marketing can show how many people are opening your campaign; if your email is bouncing; how many times clients or customers open this email; the Google Analytics versus the email campaign; and finally where people are going on your website. All of this can be proven ROIs for clients and customers.
Over five billion people will be using smartphones by the end of 2019. Five billion. An easy way to send information directly to their smartphones is through email. More than likely, customers and clients are checking emails on their desktop and mobile devices. A simple way to reach, engage and interact with a larger clientele on a day-to-day basis is with a mobile friendly email marketing campaign.
If you’re going to send out an email marketing campaign for mobile devices, the biggest element to remember is making sure the design is interactive and responsive. If the design lacks the ability to be responsive, then you’ll lose those potential clients and customers.
The automation process is set up with triggers in an email campaign. Once a client or customer follows the next step in your automation timeline, another email or reminder will be sent to this client or customer. From there, the campaign just continues to grow and segment off into the different sections and actions for the campaign.
As Brandon Stewart states from David Griffin & Company Realtors, “The emails are important reinforcement of brand. I get calls from people I’ve never met all the time. They get the newsletter, or a friend of their gets the newsletter, and they know I’m the person to call. It really helps establish credibility upfront.”
From this example alone, this shows the importance of email marketing and branding. Our creative agencies Dallas always tell clients that brand and brand impressions are the most critical step in marketing. Sure, the website visits and sales are important but people see and feel a certain emotion towards a brand.
If you want loyal customers, you need to show you’re a brand that’s worth the investment now and in the future. This all depends on your brand’s overall mission and message.
Increase website traffic
One of the benefits of email marketing is that it can easily increase website traffic. An email campaign that is sent out with the intention to get customers to a specific page is brilliant. At our creative agencies Dallas, this is one of our goals for our customers and clients.
When an email is set out to customers and clients, a direct correlation between website traffic and this specific email being sent out can be shown through Google Analytics. This can help to increase overall website traffic, help to sell a product or get customers and clients excited about the newest product launch. Whatever the purpose of the campaign, it can help bring website traffic if done correctly and strategically.
Is your marketing team writing credible and relevant content that customers and clients are looking for? The best idea is to create a blog and content that can be used in email marketing campaigns! No one said that content could only be used for blogs. Send out an email marketing campaign reusing the blog content and publish it on social media! A win-win for everyone.
As one can see, email marketing continues to advance with the digital world. While it may be an “old school” marketing tactic, it’s still effective in today’s marketing strategies.
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