What is social media marketing and its benefits
Social media marketing is old enough to have a drink with you at the bar! While this marketing strategy might seem newer to most, in reality, this has been around for over 20 years. In 1997, the first social media platform was launched, and since then, it has expanded into what we know it to be today.
The average social media user has about eight social media accounts and spends about 144 minutes a day on social media. With the global usage of social media around four billion users, there is no denying that social media marketing can be a valuable asset in the marketing budget, but what truly is social media marketing and its benefits?
What is social media marketing?
Investopedia defines social media marketing (SMM) as, “the use of social media and social networks to market a company’s products or services.” While this is true, social media marketing is much more than taking traditional marketing strategies and implementing them on social media platforms.
Social media marketing is about connecting and creating authentic relationships with a company’s target audience through the specific social media platforms they are using. A social media Dallas strategist selects the best social media platforms based on the target audience and their social media usage.
A company that uses LinkedIn would not be as successful on Instagram based on its audience. Social media is a great tool to use for marketing, but without the right strategies in place, it won’t be the right marketing tool.
This content that is created, published, and monitored has been created to build brand recognition and lead generation which turns to conversions.
When it comes to social media content, there are two types of content, paid and organic. Similar to search engine optimization (SEO) and search engine marketing (SEM), the content shared through organic social posting is not advertising.
It is the process of growing brand awareness, followers, impressions, and other metrics through organic strategies. Similar to SEM, paid content is advertising on social media platforms to bring in those same metrics.
The benefits of social media marketing
There are plenty, and we mean plenty, of benefits for using social media marketing, but our social media Dallas experts list the top three.
1. The ability to speak to new members of your target audience
Social media marketing provides the ability to speak with your target audience on a number of levels, and once you have a good following, it allows you to speak to even more people in your target audience. This provides the ability to continuously interact with those who have yet to notice or learn about your brand.
This offers the opportunity to create different types of content for your audience and connect with them through this content.
2. Increase customer satisfaction
A happy customer is a great customer! One of the biggest benefits of social media marketing is that it provides companies with the ability to constantly speak with their customers. Even if the storefront is shut, chatbots and live chats are able to provide customers with the support that they are searching for from your brand.
3. Gives you a competitive advantage
Even in 2020, nearly 40 percent of small businesses did not utilize social media marketing. This is one competitive advantage that all companies small to large can learn from. Another reason this provides a competitive advantage is that you can monitor the competition.
Did you know that there is a way to see other companies’ advertisements? It is called the Facebook Ad library.
Not only does that provide an advertising advantage, but it also shows the type of content that could work organically!
Social media marketing is a valuable tool in the marketing industry, and when utilized properly, it can provide companies with the lead generation and conversion rates they have been searching for in the digital realm.
To reap the benefits of social media marketing, you first need to get started! Our social media Dallas experts are able to help you throughout the process! For more information, contact us today!
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Posted In: Social Media and Digital Marketing