PART 2: How to sell products on Instagram
First, make sure that you have been approved to sell products on Instagram Shops. If you are still seeing the screen of “death”, please read about the initial process and procedures to finish this process.
Source: Screen of “death”
These are three Instagram shop tips on how to be successful with your new shop!
Highlight your products in posts
The entire purpose of setting up your Instagram shop, Facebook Business Manager, Catalog, and all 100 million different steps it seems to take is to sell on Instagram Shops! This process makes it worth the investment. This means making sure that all your products are tagged and highlighted on Instagram posts.
This is how to tag your products
There you have it! Once the shop is set up, it really is that easy as long as the products are constantly being updated!
Use images from consumers
One of the most successful parts for companies with consumers who tag them in their posts, stories, reels, and other channels of marketing is the ability to use this content again, and for the most part, for free! A majority of the time, if a company reaches out to said consumer, they can use their image for their marketing!
This saves time and money and simultaneously provides custom content that consumers are searching for out of brands. Marketing Dive research shows that 51 percent of consumers are searching for images and context from other consumers to help guide their decisions.
This makes sense, as a company, our products and services are awesome, but what do real consumers really think of said products?
This provides trust between consumers and brands- as the Mad Men era showed- relationship building and branding between consumers and companies is one of the best strategies to continue to grow in this digital era.
The best part about Instagram is that this content can be shared on Instagram Stories, which shares to Facebook Stories, Post feeds, Reels, and even Guides.
While Guides has been less spoken about in the Instagram marketing world, this is an important part of all Instagram shop tips that companies need to keep in consideration.
Instagram Guides is a newer feature to Instagram that was once only released to select companies, but is now available to all companies! This provides thrift stores, eCommerce companies, small businesses, Etsy shops, and any other small to large businesses the opportunity to create specific content based on their products or holidays!
A great example of this is Mother’s Day. A company could have created a Guide to show the best gifts for Mother’s Day with the top six products in their shop. These products are available on the Instagram shop!
Here is where Guides is located on your app
This is how to select the type of Guide to use
From here you can pick the top products in your shop
This provides you with another outlet where you can sell your products! This is one of those great hidden Instagram shop tips that companies can use to get their products on another part of Insta!
Ready to start selling on Instagram?
We are the digital team who can help you!Contact us today!
Posted In: Social Media and Digital Marketing, Client Resources