Five considerations to make when hiring an agency
Want to hire an agency? If you nod yes or say it out loud, it is time to start the research. Management and execution of a marketing campaign, and a long-term campaign, is a big undertaking that times a considerable amount of time and resources.
While a company might want to pass this project off to one of its internal members, which is great, make sure that each different member has the experience and bandwidth to handle this project.
However, in the long run, it could be more cost-effective and improve team members’ performances to consider hiring digital marketing services in Dallas!
Here are five considerations to take into account when finding the right agency.
1. Know what you want to accomplish
This is a moment where all parties involved internally need to sit down with one another and go over goals that would be set when hiring an agency. Based on current performance and capabilities, what would the agency be hired to work on?
Would this agency need to be hired to work on organic SEO strategies? What about omnichannel marketing efforts? Do you need an all-in-one kind of agency that can handle everything from content to website design and development to maintenance?
Whatever the need may be, it is important to understand the specific need. From here, it is important to set realistic goals and future goals.
Realistic goals would be increasing by 10 percent each quarter or growing by X amount. A future goal could be to increase revenue by 25 percent. The future goals are dependent upon the current goal and the starting point.
Don’t set a 25 percent increase goal if the company is starting at zero - grow and as you continue to grow - evaluate those current and future goals.
2. You don’t have time to manage your digital presence
A great benefit of hiring digital marketing services in Dallas is that it gives the gift of time back to employees and even owners. Who has time in the company to handle at least three to six extra hours minimum of work a week?
If the route is to hire in-house, and considering an existing employee, it can take 83 hours alone for simple education. If this isn’t available or doable, this is where hiring an agency steps in. An agency has experts within their company whose entire job is working on the digital strategies that your company is searching for.
Along with that, an agency is cost-effective.
3. It’s cost-effective
BlueCorona did the math for all of us so we don’t have to worry about it, and it can cost about $90,000 a year for a DIY SEO strategy. This DIY can include having an existing team member take it over or taking it on yourself. On the other hand, when hiring someone to work on it in-house, this now includes salary, benefits, bonuses, etc.
In the long run, hiring an agency can help to save overhead while maximizing marketing budgets.
4. Fresh perspectives
A new set of eyes on a marketing campaign could be the refresh it needs in the end. When hiring an agency, the team has years of experience in a diverse range of industries, and because of this, they have the ability to bring new ideas based on their experience.
5. Find an extension of your business
One of the most important elements to understand when hiring digital marketing services in Dallas is that this agency will be an extension of the company. The content written, working relationships between the agency and internal teams, and overall communication are all going to be an integral part of the overall success of the marketing strategies.
Not sure how to ask about culture and figure this out? Here are 51 questions to ask.
At Dallas Media Group, we take pride in being an extension of our client’s companies. It is all about what we do, and how we can be a blessing to our clients.
Ask us some questions! Contact us to get to know more about us and our services.