Should you hire an SEO expert for your small business?
2020 May 20
The honest truth about Search Engine Optimization (SEO) is that if your business is not utilizing these services, your competition is. SEO is the foundation for any business to rank on Google, Bing, Yahoo and alternative search engines that help to create brand awareness and increase qualified website traffic and sales.
Marketing budgets have steadily shown that on average a business spends between six to 12 percent of its annual earnings and they are being utilized into their overall marketing strategies from social media marketing to SEO.
Unfortunately, many small businesses forgo SEO and avoid hiring an expert to save money or try to hire someone in- house to handle this work. If a small business is able to hire someone internally to handle their SEO great, but the reality is that oftentimes a small business is not able to find someone.
As a leading SEO company Dallas TX, Dallas Media Group wants small businesses to understand that hiring in-house is not always the better option. The only way to ensure a small business stays relevant and ahead of its competitors in this digital era is through SEO from an SEO expert
Why does in-house SEO not always work?
This is an argument as old as time, and our experts understand this, as a small business you want a professional inside your own business walls. The reality of this is that most small businesses and entrepreneurs do not end up finding someone to fulfill the position, so it either falls to the back burner or the one-man marketing band has to navigate SEO.
BlueCorona provides a perfect example for all small business owners and entrepreneurs who want to keep SEO in house.
On average it will take about 83 hours to complete several courses to understand the fundamentals of SEO from semRUSH’s academy, Moz’s Academy, Google Analytics certifications and more. From there, it can take three to eight hours to conduct proper keyword research depending on the amount of content and pages that need to be optimized. From there, give or take about three to six hours every other week optimizing and checking on those keywords and the pages they are located on.
Oh, and don’t forget to write fresh, blog content each week or every other. On average, there should be four blog posts per month going out on the website. Plus any backlinking and off-page technical SEO.
There is also software that should be utilized, while free software is great, there is a limit on what can be done before a subscription is required otherwise, you will have to learn a new system every couple of months.
This is how much it can cost to do SEO in-house.
At some point, as a business owner, entrepreneur or your marketing person will need assistance because SEO requires technical on-page, off-page, constant optimization, keyword research, website updates and so much more.
Save yourself $95,000 a year by hiring an SEO company Dallas TX such as Dallas Media Group!
Why an expert?
SEO is a niche that requires experience, time, and dedication to master. If you attempt to do your SEO in-house, and as listed above, it can be costly for small business owners, which fatigues costs, money and resources while managing a business.
There are over 200 ranking factors that Google and other search engines take into consideration when ranking a website, page or blog content in their SERPs. An SEO company is able to properly optimize for those 200 ranking factors with their resources and knowledge in the industry.
It is important to hire an SEO company that is able to provide the best quality services for the budget that your small business is able to allocate. Our company is here to tell you, not all SEO companies are the same or provide the same services. It is important to understand the basics of their services and what can be offered.
Find an SEO company Dallas TX who can provide you with:
- Continuous website optimization
- Analyze and fix website errors
- Improve content and user experience on your website
- Stay up to date with trends
- Provides reports and recommendations
- Has your best interest in mind
It can be challenging for a small business owner to keep up with these changes since Google updates its search algorithms daily. SEO experts are also up-to-date with the latest trends and technologies in search engine optimization, making it easier to track and implement them into your SEO campaign.
Alternatively, if you want to avoid making mistakes such as over-optimization of your site, it is imperative wise to hire an experienced SEO professional. This is because they have proven techniques that can help your website rank in search engines without facing any hiccups along the way.
Dallas Media Group is a multi-award winning faith-based creative management firm in Dallas, Texas who prides itself on offering these services at a better price than the competition. No gimmicks, just hard work and great business relationships. By hiring our company to handle SEO, a small business owner can gain brand awareness in search engines, qualified website traffic, leads and improve your ROI.