What services does an SEO agency provide?
For as long as the Internet has been around, SEO has been alive! As SEO strategies have changed over time to fit the best practices set in place by Google and other search engines, a company needs an expert who understands these practices and can keep the website ranking.
As a C-Suite executive or decision maker inside the company, you might notice the competition ranks for every search phrase YOU should be ranking for. That just won’t happen. It is time to call in the professionals, but what services does an SEO agency provide?
The biggest notion to know about is their overall organic SEO strategies.
What is on-page SEO?
On page SEO ( also known as ‘on-site SEO’) is the practice of optimizing website pages for content that works with search engines. With on page, it is more than just creating content and calling it a day. Any of the best Dallas SEO experts wish it was that easy!
This would be every SEO expert if that was true!
The best SEO expert in Dallas is here to tell you that Google is much smarter than it was in the day and in 2020 with BERT and the latest January Core Update keywords, on page SEO is critical for any company.
The first notion to always remember is that there really is no “secret sauce” to SEO. There is a right and a wrong way that an expert can provide for a company. In today’s ranking efforts, it is all about creating unique content that searchers are seeking out for with their search queries. Answer the search query and help a searcher navigate seamlessly through your website to the final destination. (Whether that is a blog page, downloading a form or other strategy).
The thing is, when a company says, “secret sauce” it means they have perfected their SEO strategies! That’s really it! So, what does on page SEO need to be successful?
Only a couple of things, here is our best Dallas SEO check-list:
Keyword research and analysis
Anchor text optimization
Image (ALT tag) optimization
XML Sitemap Creation
Broken link analysis
Canonical and redirection issues handling
Robot .txt file implementation
In-text linking handling
Footer link optimization
Web design and development
What does a landing page or website pages need? Meta descriptions, meta tags, H1, H2, H3 titles, page content, keywords in URLs. What the what?
Have you ever searched for “The best SEO expert in Dallas” and a number of search results include this exact search phrase or similar ones such as “Best SEO Dallas” or even “Dallas SEO expert.”
Guess what, that is all part of a strategic plan! Yup, it can sound kind of funky to an average everyday searcher; however, SEOs and digital marketers understand the importance of all of this.
What else on that list is needed? EVERYTHING!
Wow, what a list. Yeah, this is what the best SEO expert in Dallas can offer to your company when it comes to on-page SEO strategies alone!
Another factor of ranking that companies do not take into consideration is off page SEO. This type of strategy happens behind the scenes and often times is not spoken about until a company is elbows deep in SEO trying to figure it out themselves.
What is off page SEO
As Neil Patel states, “Off page SEO simply tells Google what others think about your site.” Off page SEO refers to the strategies that SEOs do to help create quality backlinks which helps your ranking in search engines.
The most critical off page factor is backlinking which is most commonly understood with companies. Google is built of something called PageRank. PageRank is an algorithm that crawls a website for the quantity and quality of backlinks that refer back to a specific page.
However, do not let this fool you. Off page SEO also includes all of the following strategies to help a website rank organically over time.
Social Bookmarking Submissions
Article creation and submissions
Blog Creation and Submissions
Photo and Video Sharing
DMOZ and Yahoo Directory submissions
Nope, it does not stop there. At Dallas Media Group, our SEO experts also offers the following factors that most other agencies cannot offer a company.
Keyword Suggestions and research
That is it in a nutshell what our experts can offer any company out there! Call us today for a free consultation and to speak about the future!
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Posted In: SEO and Search Marketing