Pay-Per-Click- (PPC) trends in 2020
2019 November 13
The PPC industry continues to become increasingly competitive and if a company wants to continue to show an ROI with their PPC ads, it is imperative to stay up-to-date on the latest trends. Our Pay Per Click Strategy Dallas experts are always learning and optimizing to give the best results!
As the new year and decade approach companies, it is important to understand the newest trends for PPC ads in 2020.
Google reported $32.6 billion revenue from AdWords. Yes, $32.6 billion dollar which is a 16 percent increase from last year. In 2017, seven million advertisers spent $10 billion on PPC ads alone. These are staggering amounts of money being spent on advertisements and kind of astonishing to be honest. As Google sifts through more information and needs to continue to optimize their processes, automation makes their lives and digital marketers lives easier as well.
For companies like Google to the local grocery store, any way to automate a process is wonderful. While robust systems help to create muscle memory and demonstrate knowledge of the processes, automation can save any company time and money. The biggest notion to remember when it comes to Pay Per Click strategy Dallas is that goals need to be set in place to get the best ROI!
Who is automating all of the processes? Well, it is an artificial intelligence, aka the robots are taking over! Google offers companies the ability to hone their PPC ads with smart features. What do Smart Campaigns offer a company?
Google states that the following benefits with a company signs up for Smart Campaigns:
Create online as quickly
Attract more customers to your website or Google Maps listing
Minimal ongoing management
Reach customers on desktop and mobile
Review the effectiveness of all ads in your dashboard
Why is this such a big trend in 2020? It is all about optimizing and saving time. These tools allow for a marketer and company to focus on other notion and let Google’s AIs handle the once manual work with PPC ads.
At one point, text ads were the most popular form of PPC ads, but as visual search and videos continue to rise in popularity, video ads will start to push into the PPC industry. Forbes states that users will spend 88 percent more time on a website with one video versus a website without a video. Imagine using a video for a PPC ad?!
Bill Gates, content is still king but video is starting to overtake its place! Video ads are great for a business to reach their target audience with a 90 second video and edit it to use for PPC ads.
For more companies and marketers, when the word PPC ads is stated the common thought after is Google. However, Amazon is pushing into the PPC ad industry in 2020. Amazon Ads are displayed on Amazon and search engines. An E-commerce company needs to start investing into these ads.
Why are Amazon Ads so popular? There is a notion that buyer intention is there. Those searching on Amazon or search engines for specific items are searching to purchase these items now, not later or think about it. There is no way to state that it does provide a higher conversion or ROI, but that could be one of the main arguments for a company.
The consumer who has viewed your website five times, yeah get that lead generation now! Remarketing involves targeting those consumers who demonstrate an interest in your product or services. A remarketing program will allow you to track certain pages on your website, email marketing campaign and ads to see who is spending the most time and clicking on those ads.
Did Joe click on the ad, add it to his cart and then left? Remarket to Joe. Do not just assume that Joe is not interested. A simple remarketing campaign can help to reduce that cart abandonment! The best part? Google offers this option to those who are using AdWords for their campaign. Start to experiment with the best options with remarketing. Who knows, it could increase sales!
Pay Per Click strategy Dallas predicts that the PPC industry will continue to adapt and evolve with the introduction of new technology that will be an integral part of a company’s strategy.
Remember to automate the process, remarket and optimize the ad to reduce a high cost!
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