UPDATED: The importance of a mobile friendly website
For any company who wants to rank on Google moving forward, it is imperative that your company’s website is mobile friendly! A mobile friendly website is nothing new to the web design and development Dallas industry, but shockingly, only 70 percent of all websites on Google are mobile friendly.
The Google mobile indexing update started rolling out in 2016, and as of September of 2020, the core update will affect every website’s ranking within the search engine based on a simple design element.
This is because, as time has passed the last four years since the mobile friendly update, more and more consumers are utilizing their smartphones over desktops or laptops to find answers to their search queries.
Here are the top elements that a website has to take into consideration to help with its mobile friendliness!
The first step is to make sure your website is responsive. A responsive website is one that sizes itself based on what technology the user is viewing said website on.
This means a user on a desktop, their smartphone or a tablet will all be able to view the website seamlessly without issues. One that isn’t responsive is lacking in technology and could be losing viewers.
All websites created by our web development Dallas Texas experts are always responsive. We’ve been creating responsive websites before it was cool or necessary.
Easy to navigate
When people come to your website, there are certain things they are probably looking for - contact information, FAQs and specific products and/or services.
It is estimated that we spend about three hours a day of leisure time searching for products and services, the latest news and so many other things the internet has to offer us, and when we land on the best website with an answer for us, this is the most important part to keep consumers on said website.
94 percent of consumers say a website that is easy to navigate is one of the most important elements in keeping them on said website. Our web design and development Dallas experts want everyone to understand that navigation is the difference between an effective and ineffective website.
One of the biggest myths out there is that it is “edgy or creative” to change the navigation, but time and time again, our web design and development Dallas experts find that when clients change the navigation, it eventually changes back to a more traditional option because it just doesn’t work.
The hamburger navigation continues to be the champion time and time again! (It doesn’t hurt to not change this!)
While images often seem like a last thing on the website design and development list, they are a critical factor of the entire design process. This is because videos and images are easy to consume for searchers and grab their attention, but images that are too large affect the mobile part of the website.
Our web design and development Dallas experts suggest that all websites configure an image to be a certain width in pixels, it will look vastly different on a tablet and phone than it does on a computer. Instead, configure the image to take up a certain width on the page - that way, the image will look the same no matter what device you are using.
Flash player isn't supported on Android or iOS devices, so you should avoid using it on your website.
Even if a reader happens to have a device where it does work, it can still make the webpage load very slowly, which is a huge deterrent. Did you know you only have three seconds to grab a viewer's attention or they will move on?
If your site isn't already mobile friendly, taking steps to change that will really help with brand awareness and website traffic. If you need more assistance with your company's web design, as well as other digital marketing strategies like SEO, PPC, and more, contact Dallas Media Group.
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