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The Importance of a Mobile Friendly Website

The Importance of a Mobile Friendly Website

All websites will now be indexed based on their ability to be responsive with smartphones, Google made this transition on July 1st, 2019. Google released research stating that the most common usage of their search engine was smartphones. Our web development Dallas Texas team states, “if this doesn’t motivate a business to update their website, nothing will!” 

This means it's more important than ever to have a mobile-friendly website. When your website is mobile friendly, it means that far more people will be able to access your website and find the right products or services. With this update, it doesn’t mean your website on desktop mobility is obsolete, but will be indexed second. As this continues to change, our web development Dallas Texas experts have some tricks up their sleeves. 

Update 

The first step is to make sure your website is responsive. A responsive website is one that sizes itself based on what the technology the user is viewing said website on. This means a user on a desktop, their smartphone or a tablet will all be able to view the website seamlessly without issues. One that isn’t responsive is lacking in technology and could be losing viewers. All websites created by our web development Dallas Texas experts are ALWAYS responsive. We’ve been creating responsive websites before it was cool or necessary. 

Easy to navigate 

When people come to your website, there are certain things they are probably looking for - contact information, FAQs, maybe specific products. Put those things in places people can easily find from the home page with the corresponding links. No one wants to hunt for your information, especially website viewers. 

If you have a menu navigation, make sure it's easy to find on mobile and that the reader doesn't have to go clicking around to find it. One of the best ways to do this is to use a responsive template when putting together your site. Another tip is to keep the navigation menu short and simple. The more categories on your menu the harder it is for mobile indexing purposes. 

Configure images using pixels

Different screens have different resolutions, so if you configure an image to be a certain width in pixels, it will look vastly different on a tablet and phone than it does on a computer. Instead, configure the image to take up a certain width on the page - that way, the image will look the same no matter what devices you are using. 

Avoid flash

Flash player isn't supported on Android or iOS devices, so you should avoid using it on your website. Even if a reader happens to have a device where it does work, it can still make the webpage load very slowly, which is a huge deterrent. Did you know you only have three seconds to grab a viewers attention or they will move on?

If your site isn't already mobile friendly, taking steps to change that will really help with brand awareness and website traffic. If you need more assistance with your company's web design, as well as other digital marketing strategies like SEO, PPC, and more, contact Dallas Media Group. 

We are the leading web development Dallas Texas company in Dallas, Texas. 

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