Why video content ranks better in SEO
2019 December 11
A searcher wants information that is helpful and relevant to what they enter in the search box. While video continues to rise in popularity on social media, this same strategy is growing on search engines.
This is because video content provides consumers with a means of obtaining resources and helpful information in an easy way. Google has begun adapting their algorithm to benefit those who implement video content into their website for their audience.
Boost your Google ranking
Google ranks content on a variety of different factors that are embedded into their algorithm. When it is scanning your page for relevance, it considers the text, image and video elements.
When a searcher types a query into the search box, Google wants to provide you with relevant and helpful content. Providing your users with multiple elements, including video, tells Google that you provide comprehensive resources to your users.
Any SEO Consultant Dallas suggest to start with keyword research. Find out what keywords match your video by using keyword research. Include these keywords in your meta tags as part of your SEO strategy to help give your ranking a boost.
Keywords can also be used in video transcripts. These transcripts are a great option for making your content accessible for those who may not be able or want to listen to your videos. However, this also offers you an opportunity to implement more keywords into the text.
Alright, our SEO consultant Dallas experts are here to tell you that social media DOES NOT directly correlate with ranking in search engines. In 2014, Matt Cutts released a video stating that metrics for Facebook and Twitter do not affect search rankings.
This statement threw the entire industry for a loop, but while this statement was made, there are some conflicting views from SEOs about ranking and social media. Hootsuite and other large companies conducted research to see if there was a direct correlation with social and ranking, the verdict?
The social accounts that were posting other’s links and their own on social media platforms were creating credibility with backlinking strategies on social media! So the verdict? Yes and no.
What should a company be doing? A company should be building their social media platforms with sharing organic content and promotions.
Videos on Facebook are becoming more popular, due to their shareable appeal. It is estimated that 78 percent of people watch online videos every week, and 55 percent view online videos every day!
These videos are shared and help reach consumers organically, and because of this, social media can also be a helpful tool for SEO. No matter the industry or company, posting content on social media is imperative.
When a company posts videos on their social media handles it will help a video get in front of more eyes, which may turn into more clicks and reads for your page.
Another way to utilize video strategy with social media is to engage with the Facebook Live feature. This feature allows a user to essentially stream in real time to their audience. Audiences can tune in and live takeovers can be scheduled. These live videos tend to get more viewers than normal videos, but it all depends on your audience.
Increase page view time
The longer a user stays on your page, the better it is for your search ranking. Google wants to rank pages that are relevant and helpful higher up.
If a user spends more time on your page, then that means they have found something generally helpful to make them stay longer. When a user is watching a video, they are naturally spending more time on your page. This will help to improve your SEO ranking due to the algorithm Google uses to rank web pages.
Video content has the capability to enhance your SEO strategy. Be consistent with how you implement video content and keep your users engaged. Allow your plan to be flexible, as in always continue development based on information and data you receive.
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