Does page speed matter for PPC ads?
2020 July 15
More than half of all website traffic happens on mobile devices, but a number of websites are not optimized for mobile traffic, including their PPC advertisements. Because of this, companies can find their conversion rates dropping as much as 20 percent over time.
With this being said, does page speed matter for PPC ads? Yes, absolutely, and page speed matters for organic SEO rankings. Page speed is something that a company can no longer forget about in their SEO strategies.
When a consumer clicks on an advertisement or PPC ads inside Google’s SERP, they are expecting this search result to load in less than a second! This matters so much in the SEO and SEM industry that in 2010 Google started a desktop only speed ranking factor and in 2018 implemented this speed ranking factor on mobile and desktop only!
Google will ding a website if the website is not loading as quickly as possible, and these dings can go against your Google Ad authority as well.
All of these factors to consider just to run a PPC advertising campaign? Yup, that is why our Dallas PPC experts always recommend that a company or internal marketing team reaches out for guidance and consultations regarding pay per click Dallas strategies.
But what happens when your page speed is a bit slow for your PPC ads?
Conversion rates drop
A conversion rate is when a visitor who finds your website completes the final conversion. That conversion can be a “contact us form” filled out or someone entering their information for an online webinar. Whatever the final conversion or “success page” would be, that is the conversion rate.
The thing is the average website takes about 10 seconds to load which is a problem! It is estimated that the likelihood of someone leaving your website within the 10 second mark is about 120 percent!
A conversion rate could be the difference between getting another PPC advertising budget that is larger or one that is much smaller. There are several studies out there that conclude that a slow loading page is affecting conversion rates!
It is estimated that a page that loads in two seconds or less provides a higher conversion simply due to the fact that the website is loading faster.
This matters for companies, marketers and agencies because PPC ads are typically implemented within a company’s marketing strategies to help conversion rates or lead generation.
What are our suggestions?
Our first and most obvious suggestion is to contact a Dallas PPC expert who can help your company optimize landing pages for PPC ads. Along with this, it is important for the expert to have a team of website developers behind them who are Google Developers! This will not only help to optimize your landing page, but optimize your entire website to help with other marketing strategies!
Our final suggestion is to always consult with a pay per click Dallas expert before starting your own PPC advertising campaigns! This is because an expert can provide unbiased and professional consulting services that only help your company in the long-run. Without speaking to a professional, a company can find themselves spending more money without the conversion rates they were hoping for, plus, most companies do not realize that speed affects this!
For more information on PPC ads and other strategies that our company offers, contact us today for a virtual meeting!
Does PPC affect SEO?
No, it does not affect your organic technical SEO strategies! This is because PPC ads are optimized for specific keywords and campaigns that help to bring in more leads, but do not help a company’s overall ranking in SERPs.
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Posted In: SEO and Search Marketing