How to prove the value of SEO to your boss
As a marketer or SEO expert, you understand the importance of SEO and its value to every company in any industry out there, but for many, this marketing strategy isn’t a top priority.
While you understand the ins and outs of this marketing effort, your boss might not, so what can you do to convince them of its true potential?
These are the top ways to start the process of proving SEO’s full value to your boss!
1. Highlight the importance
SEO is a growth strategy, but it isn’t a “get rich fast” growth strategy. This is because a brand new website, even a redesign launch, can take six months to a year to see major results. This base number is different for every industry, but for the most part, that is the short-term timeframe!
Our experts have had clients dramatically jump from zero or just a couple of hundred keywords and little search to 4,000 keywords and over 20,000 organic visitors each month in a three month timespan.
Why are we bringing this up? Because it is important to explain the long-term game, but show with the right strategies in place, it can be a short-term win!
2. Answer all the questions
Our SEO consultants in Dallas answer every single question, 100 times, and even 1,000 times if necessary. This is where trust begins to build. Do not diminish the power of proper education and consistently reiterate the same information. This helps to build a business rapport with the client, in this case your boss, and develop a reputation of being trustworthy and respectful.
3. Warn them of what not to do
There are millions of SEO experts and articles out there that do not always recommend the best strategies. It is best to warn them about penalties and old practices that should not be implemented. This is because it can ruin an entire SEO strategy, and even blacklist a company’s website from Google.
Google is the largest search engine, and with billions of search queries each second, this is the last thing any company wants. Any SEO consultants in Dallas will provide the following list of actions to avoid when it comes to SEO.
Using irrelevant keywords with website pages and content
Thinking social media will increase ranking
Expecting immediate results
Paying for spammy backlinks
Going from zero to 100 in ranking or links overnight
4. This is an investment for the long-term
The thing that makes SEO such a successful marketing strategy overtime is because it is a never-ending process. It takes time to build a reputation and a high Domain Authority (DA), get quality backlinks referring to your site and establish yourself in search engines. While companies struggle with the fact that SEO isn’t a short-term win, as time continues to progress and their website traffic and organic lead generation grows, they will undoubtedly continue to implement it into their strategy.
It is just the initial adjustments that make it a bumpy road. One way to prove its longevity is to explain that once you are ranking for these keywords, in order to stay relevant and ranking, you have to continue with the process.
If you start ranking and decide to stop, this can all be gone in weeks to months!
5. Show existing data (good and bad)
Show where your company is at this moment. This can provide a deeper insight into why this investment is so worth it. Whether it is good or bad, an SEO expert has to show the beginning points and the pain points that will come along with this.
Another great practice is to ask your boss, “if you were to search for us in Google, what would you search?” While a number of these terms are branded, ask them to provide broader terms for local searches as well. This can show that your company is possibly on the right track, and with some adjustments, can see growth overtime.
On the other hand, it could show that the company is in serious need of an SEO strategy to even start ranking in search engines.
6. Run and present competitor analysis
Who doesn’t want to outrank their competitors? How is your biggest competitor doing with SEO? Are they ranking for every possible keyword your boss can think of? What about their visibility compared to your company’s?
Run these reports, pull out the biggest points of conversation and present this data. A competitor analysis will provide not just local competition, but other national competitors as well. This is because search engines provide millions of results, and if that company is ranking for it, they will appear along with you.
There are always competitors in this industry, and most of the time they are ones companies don’t even know are competitors!
7. Educate, educate and educate more
Never stop educating the team, your boss or company about the vital need for SEO! Our SEO consultants in Dallas always remind everyone that, “SEO is always worth the investment.”
There is never a moment that SEO isn’t worth the investment, even if it is a small investment, it is better than no investment at all. Continue to answer questions, send reports with detailed descriptions, show its value with reporting and answer all reporting questions.
Even if your boss asks the same question 15 times, answer it 15 times, because on the 15th try it could all make sense! Even if it doesn’t, answer it 16 or more times.
SEO is not an easy industry to break bosses and directors of C-Suites into due to the common phrase “it depends” and changing factors! There is no exact science, which can make it difficult to understand its true value!
8. Hire us!
Dallas Media Group provides the leading SEO consultants in Dallas. We provide a plethora of SEO packages and options because not every company needs the same strategy, which is why we provide every company with its own options!
For more information, please contact us today!
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