Why your business needs a website
2019 May 15
In 2019, it’s taboo to think of a business without a website, but we are here to say it happens. No website presence or a terrible website could be hurting your business. A company has about two seconds before a consumer decides to stay or continue their search elsewhere.
In a digital world, most consumers expect businesses to have a place to access after store hours. A website is the perfect place for 24/7 access to your products and services. A customer can get their questions answered, perform preliminary research, speak to a chatbot, find contact information and even more. A website allows for consumers to see if your business is what they’ve been searching for or time to move on. (This is great for both a business and consumer.)
At Dallas Media Group, we are guilty of reminding clients of the importance of search engine optimization strategies and being searchable in Google. In the digital era, a business without a website seems sketchy. Who doesn’t have a website? Before a consumer is walking into a storefront or calling for more information, they’re going to your website.
Over 63,000 searches are done on Google each second on a given day. 63,000 searches in one second in a 24 hour day. As one of the most commonly used search engines globally, why not reach a larger audience with a simple search of Google. If you aren’t on Google, then how are people finding you?
Reach a larger audience
Whether it be local, national or global reach, a website can provide a business with an overall larger audience. With the right website design and development and search engine optimization strategies in place, a business can easily reach their target audience.
Without a website, what are your online strategies? If you’re using social media as a sole revenue driver, are you sure you’re reaching the right people? Also, where are you taking consumers?
Without a website, you could look like the next pyramid scheme. Over 75 percent of people base a business’s credibility based on their website design alone! People who enjoy and can easily use your website easily can possibly turn into a new consumer or client. A website is the first place audience members are going to check on reviews, credentials and more information. What is your website screaming?
As consumers, we associate brands with a business. A negative, positive, emotional or any other feelings and thoughts behind a logo and brand affects a business. A brand is synonymous with a business. Think of a local business: can you picture their brand? Do you have a clear and concise understanding of their mission and purpose?
If not, then their website might be a bit confusing or brand awareness could be lacking. A lack of understanding could be costing your business dollars at the end of the day. If consumers are going to a website before anything else, what is that speaking about your brand?
Plumbing businesses, digital marketing agencies, Dallas web agencies, restaurants and more all have a brand awareness and a reputation. What’s yours?
We want to hear from you, so what are you waiting for? Contact us today.Get In Touch
Posted In: Website Development